What small online businesses actually charge, earn, pay in fees and sell for. We collect the data ourselves, explain what it means, and publish every dataset so you can check each number.
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The first batch
Each study is built from public data we count ourselves, and every number comes with its source.
The typical one listed at about 2.4 times its yearly profit, and older businesses got noticeably more.
Get the study →Plain Stripe leaves you about 95% of a $24 payment and Gumroad about 84%, and cheap plans lose the biggest share.
Get the study →The same 11 tools rose 30.6% in five years while inflation was 21.8%, and some plans now give you less.
Get the study →Most start under $20 a month, and only 8 of 66 free trials ask for a card upfront.
Get the study →About 1 in 4 US firms with 1 to 4 employees used AI in the last two weeks, according to the Census Bureau.
Get the study →The gap between the cheapest and most expensive app is a full $20 on the same sale.
Get the study →Method
Pricing pages, marketplace listings and government surveys, collected and checked by hand where it matters.
Every study ships with its dataset, sources and the code that produced it, so anyone can rerun it.
When a number is self-reported, or a list price instead of a sale price, it says so right next to it.
ONE STUDY A WEEK ON WHAT SMALL ONLINE BUSINESSES CHARGE, EARN AND SELL FOR. FREE.
